Giving Delicious and StumbleUpon Another Shot

My buddy Yomar (Who I playfully call the Tony Robbins of Social Media), keeps preaching the mantra of optimizing social media tools and utilizing their functionality to help drive traffic to your site and to help develop a community around your interests and/or ideas. Or at least that’s how I understand it. He does write lengthy blog entries and my memory retention isn’t what it was. But I digress.

Upon hearing that AVOS bought Delicious from Yahoo and Yomar’s constant praise of StumbleUpon, I decided to give these two social media tools a try. Like with Squidoo, I’m not sure if I’m optimizing them in a “Yomar-like” fashion but I guess they do serve some purposes to me, at least socially.

Delicious is a social bookmarking tool where you tag sites, articles, just about anything you find online, in a way that’s more interactive than regular bookmarking. You can join other people’s networks of bookmarks as well. There isn’t a profile page where you can add details about yourself or a picture but your delicious page shows all your bookmarks for everyone to see (the one’s you allow for public consumption that is).

StumbleUpon is a social networking site that allows you to “stumble upon” a bunch of different random sites that others have marked depending on interests, likes, etc. For instance, if one of your interests is art you’ll be able to stumble upon a variety of random websites with art portfolios, illustrations, anything that’s tagged as an art interest. You can also share these discoveries with fellow SU users, other social networks (Facebook, Twitter, etc., with share buttons), or email. If you happen to fall upon a site, of your own accord, that you think merits the viewing of other SU users then you can share it by marking the “Like” button on your toolbar. If this is the first time anyone has tried to share this new site to StumbleUpon you have the fortune of writing a review for that site on the SU network.

With Delicious, I’m using a “shownotes” tag on a couple of stories that I may use in a future podcast episode and sent the tag’s URL link to my cohost, Yomar. That’s my extent of SMO knowledge with Delicious. As for StumbleUpon, it still seems like just a fun site to check out and kill time with “new SU discoveries”.

Yomar has compared these two networks but they seem totally different in utility. I guess time will tell when I keep dabbling with them. Thus far, I find Delicious more useful. But then again I could do this same trick with tools I’ve already been using such as Evernote and Google Docs. Though I guess the difference is that Evernote is exclusive (Evernote is for your own use but you can email your notes to others if you wish) and I would have to copy and paste the links to a Google Doc. In that sense, Delicious is a little quicker and to the point. Also I won’t influence the person, whom I’m sharing the links with, with my view of those new stories.

As to how these tools will help drive traffic to my sites and help develop a community? Damned if know. At least, for the moment, one of the two has a utilitarian purpose.


6 thoughts on “Giving Delicious and StumbleUpon Another Shot

  1. WOOHOO – an JFNY article I can really sink my virtual teeth into!

    Delicious and StumbleUpon are essentially social bookmarking services; however, the latter is executed better than the foremost. SU has plugins and toolbars that allow you to not only share content but find content virtually anywhere. What makes SU special is how dynamic it is.

    Quite a lot of services offer tags and categories to help drive relevancy and create “findability legs” but few successfully make the experience truly organic and scaleable. The way SU is set up, it’s easy for your subscribers and casual stumblers alike to find your favorite content, whether you own it or it is someone else’s.

    SU is a complete social media tool because it seamlessly integrates community with content in a highly-contextual, customizable manner. Delicious is great but it’s more simplified, which is good and bad. SU is driven by context and searches which drives organic traffic. Delicious is more of a direct referral system, so it takes more persistence as a online marketing/promotion tool.

    Don’t know if that drives the point home but, yes, you can use these tools for your own productivity purposes but they really shine when you find new ways to share the content on each platform. Widgets, natural links, and countless other social media tools can be used to drive traffic to SU and Delicious, giving your key content more visibility.

    When you consider organic traffic, it’s something where more visits mean higher page rankings and, in turn, increased traffic. The challenge of online marketing is driving relevancy and conversions through quality content; that is, when new visitors find your content, they want to stick around and participate. 8)

    • How does SU “integrates community with content in a highly-contextual, customizable manner.”? Also, what do you mean by organic traffic?

      I’m sorry but this sounds like buzz words to me and I don’t understand your meaning.

  2. Context – You find things you otherwise wouldn’t be able to by way of related searches, like-minded people, tangents, linkrolls, and the like. Communities and networks provide great context because, quite often, we’ll support the people we relate to most or find most remarkable/unique.

    Traffic – All online media thrives on traffic and, by extension, conversions (getting people to do stuff). Traffic breaks down into direct, referral, and organic. Direct traffic is the basic, static kind. People type in your web address and go to your site/page.

    Referrals – Traffic happens when other sites link back to you (hence the term “backlinks”. These links often create pingbacks on your site. Referrals happen by way of reviews, affiliates, banners, fan pages, link directories, social bookmarks, and the like.

    Organic – Whenever a web search links visitors to your web site, it’s considered organic. These are highly-contextual “legs” (channels and mediums by which people find you) that bring people to relevant content, this minimizing bounce rate. Leveraging social media helps build organic traffic so visits happen regardless of how hard you plug your site and build links.

    Bounce Rate – The lower your bounce rate, the better. High bounce rates usually means people do not find content interesting or relevant enough. Direct and referral traffic tends to feed into bounce rate more than organic traffic.

    Now you can put all those webmaster tools and stats to better use, folks! That’s crash course in SEO, SMO, Web 2.0, and whatever other terms are buzzing around these days. ;o)

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