My buddy Yomar (Who I playfully call the Tony Robbins of Social Media), keeps preaching the mantra of optimizing social media tools and utilizing their functionality to help drive traffic to your site and to help develop a community around your interests and/or ideas. Or at least that’s how I understand it. He does write lengthy blog entries and my memory retention isn’t what it was. But I digress.
Upon hearing that AVOS bought Delicious from Yahoo and Yomar’s constant praise of StumbleUpon, I decided to give these two social media tools a try. Like with Squidoo, I’m not sure if I’m optimizing them in a “Yomar-like” fashion but I guess they do serve some purposes to me, at least socially.
Delicious is a social bookmarking tool where you tag sites, articles, just about anything you find online, in a way that’s more interactive than regular bookmarking. You can join other people’s networks of bookmarks as well. There isn’t a profile page where you can add details about yourself or a picture but your delicious page shows all your bookmarks for everyone to see (the one’s you allow for public consumption that is).
StumbleUpon is a social networking site that allows you to “stumble upon” a bunch of different random sites that others have marked depending on interests, likes, etc. For instance, if one of your interests is art you’ll be able to stumble upon a variety of random websites with art portfolios, illustrations, anything that’s tagged as an art interest. You can also share these discoveries with fellow SU users, other social networks (Facebook, Twitter, etc., with share buttons), or email. If you happen to fall upon a site, of your own accord, that you think merits the viewing of other SU users then you can share it by marking the “Like” button on your toolbar. If this is the first time anyone has tried to share this new site to StumbleUpon you have the fortune of writing a review for that site on the SU network.
With Delicious, I’m using a “shownotes” tag on a couple of stories that I may use in a future podcast episode and sent the tag’s URL link to my cohost, Yomar. That’s my extent of SMO knowledge with Delicious. As for StumbleUpon, it still seems like just a fun site to check out and kill time with “new SU discoveries”.
Yomar has compared these two networks but they seem totally different in utility. I guess time will tell when I keep dabbling with them. Thus far, I find Delicious more useful. But then again I could do this same trick with tools I’ve already been using such as Evernote and Google Docs. Though I guess the difference is that Evernote is exclusive (Evernote is for your own use but you can email your notes to others if you wish) and I would have to copy and paste the links to a Google Doc. In that sense, Delicious is a little quicker and to the point. Also I won’t influence the person, whom I’m sharing the links with, with my view of those new stories.
As to how these tools will help drive traffic to my sites and help develop a community? Damned if know. At least, for the moment, one of the two has a utilitarian purpose.